Life Fitness has been a leading supplier of fitness equipment for nearly 40 years. What started as one man's pursuit to improve his own physical condition, eventually turned into a global fitness revolution. That man was Keene P. Dimick, the mastermind behind the legendary Lifecycle® exercise bike. The story of Life Fitness began when two young entrepreneurs, Ray Wilson and Augie Nieto, saw the promise of Dr. Dimick’s invention. Even though it was slightly ahead of its time, they believed the Lifecycle exercise bike could help generations of athletes, trainers, exercisers, and people everywhere live happier, healthier, and more fulfilling lives. 

Wilson and Nieto bought the rights to the Lifecycle bike from Dr. Dimick, perfected it, and sold it out of a motor home to health clubs across America. Despite the overwhelming odds and initial unpopularity of the Lifecycle exercise bike, the two passion-filled pioneers turned a two-man operation and a seemingly impossible vision into a prosperous reality. Along the way, they shaped the future of Life Fitness as well as the fitness industry, bringing cardiovascular training into the mainstream and helping ignite the health club boom. 

For the last 40 years, Life Fitness has been the global leader in designing and manufacturing a full line of reliable, high quality fitness equipment for commercial and consumer use. It is the number one brand of fitness equipment in health clubs worldwide. Click to shop for Life Fitness Equipment...