About Our CEO
Timothy J. French, the eldest of four siblings, grew up in Martinez, CA - a suburban community in the San Francisco East Bay Area. Known for his hard work and natural talent in mathematics, his skills and dedication led him to UC Berkeley where he pursued a degree in Mechanical Engineering. However, he later chose to pursue a different path, following in his father's entrepreneurial footsteps.
Discovering a Fitness Niche at 19
At 19, Tim found his niche in fitness equipment. Using money saved from years of hosting and waiting tables, he made his first fitness equipment deal. He bought a Bowflex exercise machine from Craigslist, stored it in his parents' garage, sold it on eBay, and shipped it to the customer. This marked the beginning of his journey in the fitness equipment business.
For several years, Tim operated a one-man business, buying and selling Bowflex machines "as is" on Craigslist and eBay.
Entrepreneur Turned Fitness Enthusiast
Tim has consistently been a fitness enthusiast, going to the gym 3-4 times a week from the time he began selling fitness equipment, to date. He has engaged in activities from weightlifting to CrossFit, and more. This hands-on experience helped him understand gym machines and deliver gym equipment that are highly competitive in the market.
Fitness Superstore's Growth Story
People-Centric Business
Tim believes in being deeply involved in every aspect of the business. He strives to create a friendly workplace where every employee feels valued and is always available to address unique customer situations. These core values led to the team’s growth to over 100 employees.
Expanding Horizons Into Different Markets
In 2019, Tim opened another Fitness Superstore location in Stockton, CA, and launched the French Fitness brand with the goal of offering high-quality equipment at more affordable prices.
Today, French Fitness provides a wide range of gym equipment, from floorings, treadmills, ellipticals, bikes, accessories, and strength training equipment to weights and more. Tim’s mission for French Fitness mirrors that of Fitness Superstore: to ensure every customer is satisfied and sees the value in their purchase.
A Bigger Space for Bigger Goals
French Fitness currently operates out of a 40,000 sq ft property in Benicia, CA, which includes the warehouse and its newly renovated headquarters. Fitness Superstore Inc. has expanded to a 23,500 sq ft space in Benicia, CA, where its warehouse, factory, assembly line, and offices are located.
A Passion for Growth
