
Our story
Tim French, CEO of Fitness Superstore Inc., began selling fitness equipment in 2003 out of his parents’ garage. Fitness Superstore was officially launched in 2010, and later became an S-Corp, changing its legal name to Fitness Superstore Inc. in 2013. Its success led to the creation of the French Fitness brand launched in 2019.
Offering Gym Equipment Since 2003

Present
With ambitions for continued growth, we are expanding our market presence and taking steps to achieve ISO 9001 certification. Additionally, we are migrating to a newer, more robust website to better serve our customers, while actively marketing our new showroom and its top-selling products through all available channels.
Our mission
Deliver top-tier gym equipment at mid-range prices, distinguished by
our renowned customer service, transparency, and integrity.
We believe
That gym equipment should be accessible to all without a hefty price
tag. Everyone deserves exceptional ftness tools.